Fashion Takes Flight…Board a Style Trip
Over 40 international and local fashion brands checks in at 1 Utama’s “Airport Runway”
Since making its debut in 2005, 1 Utama’s annual fashion week, Fashion On 1, has matured into a highly anticipated event in the Malaysian fashion industry.
Fashion On 1 returns with panache this year, taking place from April 24 to May 4, 2008 at the mall’s grand concourse at Lower Ground Floor Oval.
A by-invitation-only red carpet Gala Party that was held on April 24 attracted a crème de la crème guest list of fashion and high society. The gala was hosted by TV celebrities Belinda Chee and Hansen, with entertainment provided by soulful band Evening Breeze.
To complement the fashion week, a visually stunning runway inspired by the glamorous fashion jet set was specially created for Fashion On 1.
As a simple design just would not suffice, the design team at 1 Utama recreated an airport setting – which sports a contemporary 1-storey ‘terminal’, 40 ft high control tower, airplane strip and navigational spotlights. Wind socks were also custom made to make the scene as realistic as possible.
Feel like you are boarding a plane!
At the Fashion On 1 entrance, shoppers take a style trip by entering ‘check-in’ counters and special passenger boarding tunnels for a complete sensory experience. An airport buggy filled with baggage and suitcases also lends a creative touch.
Throughout the 11-day fashion week, shoppers received their fashion fix from over 41 fashion show presented by 1 Utama tenants – ranging from international labels DKNY, French Connection, Elle, Ashworth, Raoul, Topshop, Forever 21, to top local fashion designers Key Ng, Noor Arfa, and Kevin T (Storybook Couture) – all of whom featured their trendiest Spring/Summer 2008 collections.